When you put it in context it makes perfect sense. The statement was made while speaking about the motor:On par with the Kawasaki Z650? Are they talking the 68 hp? Weight and handling I would think are pretty far apart. And most likely fuel consumption. Don't get me wrong I like it and I am not a Harley fan. Just that comparison seems a bit of a reach.
We are going to have to agree to disagree and here's why.......What sucks is that Harley NEEDS the market segment they've failed so miserably with.
Well those numbers a far cry from what I've read in the past about there memorabilia, apparel and merchandise. It seems those are just a fraction of the 1.3 billion dollars. They sold almost 88000 bikes averaging $15k ea.So where do you figure it comes from?
Download PDF - Investor Relations - Harley-Davidson
Harley doesn't "need" it from a revenue standpoint. They need it if their company is going to have a future. They need to start making in-roads now to a diverse market so that if and when the cruiser market tanks they are diverse enough to not feel it. When sportbikes tank, gold wings still sell. When crusiers tank, dirt bikes still sell. Honda, Suzuki, Kawasaki, Yamaha don't feel the market trends like HD does because they have a diverse product line.We are going to have to agree to disagree and here's why.......
HD does not even remotely need this segment. Sometimes I feel these model types are geared more to foreign markets than here in the US. HD already owns over 50% of the US market. For every 1 goldwing they sell 12 baggers. It's something like 7 out of 10 bikes over 600cc is an HD in the US.......literally beating everything combined. And they do all this without a real entry level model.
Consider this.....the fastest growing segment is young folks to HD.......while a majority of the other manufacturers saw a decrease in this segment. Incredible considering they have not offered a viable entry level machine since the 70s and 60s.
It's the lifestyle man..........and old fat guys on bmws, wings and guzzis are lame (at least in the eyes of the cool kids)