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Hell For Leather presents Stop/Action

NEW YORK (September 16, 2009). The dramatic experience of an explosive motorcycle ride will be coming to the 26x3 gallery in Williamsburg, Brooklyn. Stop/Action will suspend 12 exotic motorcycles (11 Aprilia RSV 1000Rs and 1 Aprilia RSV4) in a three-dimensional ribbon running throughout the space, reminiscent of stills taken from a high speed film reel.

Stop/Action will be open to the public 2-7pm every day from October 2-11. 26x3 is located at 26 Broadway, Brooklyn, New York.

“The experience of riding a fast motorcycle to the limits of its and your ability defines the soul of a biker. We hope to convey that in a visual, three-dimensional way, allowing the audience to interact with and examine its meaning, motivation and ramification,” says Sam Strauss-Malcolm who, along with Tyler Poniatowski, is one of two artists behind the installation.

For more information, please visit

Stop/Action is sponsored by Aprilia USA [], Alpinestars [] and LeoVince [].

About The Piaggio Group
Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa), Italy, the Piaggio Group is one of the world's top manufacturers of two-wheel motor vehicles. With more than 7,000 employees, an annual production of more than 650,000 vehicles in 2008, five R&D centers, seven production facilities in Europe and Asia, and operations in more than 50 countries, the Piaggio Group has a consolidated leadership in the European two-wheeler market. The company produces scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands. The Group also manufactures three- and four-wheel light transportation vehicles for the Ape, Porter and Quargo ranges. For more information about Piaggio USA, visit:

About 26x3
An artist’s salon, event space and atelier in Williamsburg, Brooklyn, 26x3 is curated by Everard Findlay. []

About Hell For Leather
Called “The Internet’s premier motorcycle magazine” by Fast Company, Hell For Leather covers motorcycle culture, style and design from an insider’s perspective. []
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